Jonny Madill is a Partner in the Sport Group.
Jonny represents some of the world’s biggest athletes and talent and their representatives, advising them on all aspects of their on-field and commercial / brand activities. This includes brand endorsement and ambassador deals, player contracts, boot deals and image rights. His clients include international players across men’s and women’s football, along with global athletes in sports such as rugby, boxing, Formula 1 and horse racing.
Jonny also advises talent, digital and marketing agencies across sport, production companies and creative studios, and sports tech, data and media companies. He also advises governing bodies, federations, clubs and rights holders on sponsorship, media rights and governance/regulatory matters.
He is also a non-executive director of the Northern Ireland Football League, and co-founder of the Digital Sport Club, a network of like-minded creatives and thought-leaders working within the digital, sports and creative industries.
His email is: jonny.madill@sheridans.co.uk
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