Sponsorship
Rightsholders and sponsors alike are constantly looking at innovative ways of enhancing value in the rights packages they are offering or acquiring. Sheridans’ experience in these areas provides clients with material commercial value on all aspects of a sponsorship programme. Clients include governing bodies, teams, individuals, event organisers, venue owners, agencies and sponsors across a broad range of service and product categories. Typical work includes:-
- Advising as to the structuring of sponsorship programmes and the definition of rights packages.
- Sponsorship agreements (including kit supply and shirt sponsorships)
- Suppliership agreements
- Structuring and drafting arrangements for advertise funded programming
- Protection of rights including in relation to anti-ambushing measures
- Dispute resolution